Nearly half of the gaming monitors sold in Spain are now 27 inches or larger

Spanish PC gamers are leaving small screens behind. According to data that César Acosta, head of gaming products at AGON by AOC, shared with Vandal, more than 45% of the monitors the brand sells in Spain are now 27 inches or larger. This is not a passing fad: that size category is growing by 43%, a figure confirming that moving up in screen size has become the dominant buying decision.

Why it matters: the monitor is the only PC component you interact with directly during every match and every stream. When nearly half of a major brand's market is concentrated in 27 inches or more, it reshapes what counts as standard, what companies manufacture and at what prices. It also marks a cultural shift in a country that, according to Acosta himself, still carries a higher Full HD share than the rest of Europe.

What you need to know

• More than 45% of the monitors AGON by AOC sells in Spain are 27 inches or larger, as Acosta explains to Vandal.
• 43% growth in the 27-inch-and-above category, the segment driving the brand's sales the most.
• Full HD holds on: the share of 1080p in Spain remains higher than in the rest of Europe.
• A transition underway toward larger sizes and more advanced technologies, with OLED as the example cited by the executive.
• Data from a single brand: the figures reflect AGON by AOC's sales, not the entire Spanish market.

A market growing upward

For years, 24 inches was the go-to format for gaming in Spain, partly because of price and partly as a legacy of office monitors repurposed for play. The data AGON by AOC shares with Vandal shows that balance has broken: 27 inches is no longer the aspirational model, but the option chosen by nearly one in two of the brand's buyers. And if the category is growing by 43%, the next fiscal year could cement it as the outright majority.

Acosta describes Spain as a key market for the company, and sums up the trend in two ideas: more size and more features. OLED emerges as the technology that embodies that second part, with its pure blacks and very low response times that have made these panels an object of desire for gamers and content creators alike.

The Full HD that refuses to leave

The most striking detail of the interview is not the growth of large screens, but the resilience of Full HD. That Spain maintains a higher 1080p share than its European neighbors speaks to a price-sensitive consumer and an installed base of mid-range graphics cards that still perform better at that resolution. The contradiction is clear: ever more inches, but without resolution keeping pace, which can translate into less sharp images when 27 inches is paired with 1080p.

Our take

Here at the Underworld Lordz newsroom we welcome the jump to 27 inches, but with some caveats. For those competing in tactical shooters, size is not the deciding factor: refresh rate, latency and panel consistency still matter more. It is no coincidence that 24-inch monitors are still common on many professional stages, because they let you take in the whole screen without moving your head. Buying a 27-inch monitor just because it is the new norm can be a mistake if what you are after is raw performance.

Where the change makes complete sense is in content creation and in competitive games with a wide field of view, such as MOBAs, strategy or Battle Royale. More inches mean more room for chat, OBS and the game at the same time, and OLED delivers image quality that shines on camera. That said, we are concerned that enthusiasm for size is running ahead of resolution: a 27-inch screen at 1080p, which still holds a high share in Spain according to Acosta, is not the experience most people picture when they think about upgrading.

The figures should also be read with caution. They are data from a single brand, shared by an executive with a legitimate interest in selling premium products. The trend is credible and matches what we see in the community, but it is no substitute for an independent study of the full Spanish market.

What do you think?

On our team, some swear by 24 inches for competing, while others can no longer imagine a setup without a 27-inch or larger OLED. We want to know which side you are on: have you made the jump to a bigger screen, or are you sticking with the classic format to win matches? Tell us in the team chat or on our Discord.